A few days ago, the CAICT Institute of Policy and Economics and Wangsu Science and Technology Co., Ltd. officially released the Report on Prosperity Index of Live Video Streaming and Short Clips of China in 2018 H1 (click to download).
According to the report, in 2018 H1, the prosperity index of China's live video streaming industry was 401, up by 20.4% year on year. Under the combined effect of multiple factors, such as eSports live video streaming, showtime live video streaming with e-commerce, innovative question-answering live video streaming, IPO and M&A boom, and especially the integrative development with short clips, the live video streaming market continues to expand.
The prosperity index of the live video streaming industry is obtained by comprehensively weighting live video streaming bandwidth, dedicated IPs of viewers and CU, dedicated IPs of anchors and CU, and live video streaming website and application monetization.
Specifically, first of all, the live video streaming bandwidth index of China maintained a high growth rate in 2018 H1, reaching 332 in Q2, up by 41.9% year on year. The total amount of live video streaming bandwidth set a new high in June, up by48% year on year.
According to the report, the continuous growth of live video streaming bandwidth is driven by eSports live video streaming, showtime live video streaming with e-commerce, innovative question-answering live video streaming and the accelerated development of HD live video streaming contents.
Secondly, the live video streaming audience index of China remained high and stable in 2018 H1, reaching a minor peak in Q1 driven by question-answering live video streaming. And the launches of various eSports events in Q2 also contributed to maintaining the enthusiasm of audience.
Thirdly, the network anchor index of China surged in 2018 H1 to 940 in Q2, up by 31.6% year on year. According to the number of dedicated IPs of the anchors, there was a trend of accelerated growth, hitting new highs from January to April.
Last but not the least, the monetization index of live video streaming had a rapid growth trend in 2018 H1, hitting a new high in Q1. With the boom in IPOs of Internet companies in 2018 H1, live video streaming companies are speeding up their IPOs or mergers and acquisitions.
While the live video streaming industry keeps rising, the short clips are growing exponentially.
In 2018 H1, the total bandwidth of short clips nearly tripled. By the end of June this year, the bandwidth index had increased by 290.2% year on year. Meanwhile, the dedicated IP index of short clips viewers hit new highs, up by 175.1% year on year by the end of June.
In 2018 H1, the code rate of short clips remained high, and the higher code rate and capacity have been adopted across the industry, setting the threshold of video definition for new entrants. Due to high code rate and increasing number of new entrants in the market, the size of users continues to grow, jointly driving the growth of the overall bandwidth of short clips.
In terms of development trend, in 2018 H1, the contents of short clips gradually expanded from entertainment sector to other vertical sectors. The vertical screen contents of short clips such as e-commerce, sports, finance, and education and so forth grew exponentially. Meanwhile, the short clips industry had a trend of accelerated integration. Innovative mobile apps such as short clips+live broadcast, short clips+e-commerce, short clips+music, short clips+information, short clips+social networking are constantly emerging, enabling the “short clips+” mode to continuously expand into other sectors in an all-round way.
